About Us

We help WooCommerce store owners protect revenue with smart automation.

What we do

We build awesome e-commerce tech.

Not theoretical wishlists from ivory-tower developers. For over a decade, we’ve run six and seven figure shops, fought cart abandonment, wrestled bundle logic, and watched revenue leak through cracked validation rules. Every line of Cart Guard is forged from those front-line battles, designed to enforce bundles, minimums, and restrictions automatically so you never lose another sale to a missing add-on or out-of-stock child product.

Our mission is simple: give merchants the same revenue-protecting superpowers we wished existed when we were in the trenches. Cart Guard imports your old Chained Products or Force Sells rules in seconds, syncs quantities with live stock, applies discounts at checkout, and blocks bad carts before they cost you money all with zero code. Pareto, Tripwire, and the rest of the pipeline are coming next, each one built the same way: by merchants, for merchants, focused on one thing your bottom line.

Cart Guard automates cart validation so you can focus on growth, not order management.

We’ve run WooCommerce stores for over a decade.
We build software Woo merchants actually love to use — not what developers think they need.

Meet the team

About ParetoEdge

john grefe pareto founder

John Grefe

Pareto Founder, CEO

gunnar halvorsen pareto

Pareto Dev Ops

ashley pareto

Ashley Davies

Business Ops